Your homepage is built for everyone. A landing page is built for one person searching for one thing — and that difference shows up directly in your cost per lead.
Message match is the whole game
If someone searches "emergency roof repair Sydney", the page they land on should say exactly that in the headline. Any gap between search, ad and page costs you conversions.
Quality Score compounds
Google rewards relevance with cheaper clicks and better positions. A tightly matched landing page can reduce your effective cost per click meaningfully — before you've improved conversion rate at all.
Remove every exit
No full navigation menu, no blog links, no distractions. One offer, one form, proof, and a phone number.
Test the header, not the colour
Button colour tests are a waste of time. Test the headline, the offer, and the form length — those are where the real gains are.
Want this done for you?
We do two things and we do them really well — Google Ads and website design. Book a free 20-minute strategy call and we'll tell you exactly where your fastest wins are.