Before you increase your ad spend, squeeze the traffic you already have. In most accounts there is 30–50% more lead volume sitting there unclaimed.
1. Fix response time first
Leads contacted within five minutes convert dramatically better than leads contacted the next day. If you do nothing else, do this.
2. Add call extensions and click-to-call
A large share of trade and clinic enquiries want to call, not fill in a form. Make the phone number tappable everywhere on mobile.
3. Build a dedicated page per service
One page per service, matched to the keyword, with its own headline and proof. This alone commonly doubles conversion rate on paid traffic.
4. Collect reviews systematically
Ask every happy customer, every time, with a direct link. Review count and rating influence both click-through rate on ads and conversion rate on site.
5. Follow up the leads that didn't book
A simple three-touch follow-up over ten days recovers enquiries you have already paid for. Most businesses give up after one call.
The cheapest lead you'll ever get is the one you already paid for and didn't follow up.
Want this done for you?
We do two things and we do them really well — Google Ads and website design. Book a free 20-minute strategy call and we'll tell you exactly where your fastest wins are.