Shopify or a Custom Build? How to Choose Without Wasting Money

There is no best platform. There is only the right platform for how you sell, who maintains the site, and where your growth is coming from.

Choose Shopify when

• You're selling physical products and need inventory, shipping and payments handled out of the box.
• You want product feeds flowing cleanly into Google Shopping and Performance Max.
• Your team needs to add products and run promotions without a developer.
• You want a proven checkout that customers already trust.

Choose a custom build when

• You're a service business generating leads rather than selling products online.
• Speed and Core Web Vitals matter — custom builds routinely load in under a second.
• You need bespoke calculators, booking flows or integrations.
• You want total control over layout for paid landing pages.

The question most people miss

Who is updating this site in twelve months? A platform your team can't use is a platform you'll abandon. We build both, and we recommend based on how you actually work — not what's easiest for us.

Either way: build for the ad click

If you're running Google Ads, your site's job is to convert a stranger who arrived thirty seconds ago. That means fast, obvious, and single-minded — regardless of platform.